With the digital transformation that organizations are undergoing, data is moving to more locations than ever before, increasing user productivity and the ability to access and collaborate with others. In this session, we'll share with you a deep introduction and extensive real-world experience how data classification and protection can help you gain more control over your sensitive data. You'll gain insights on how to increase visibility in information sharing and how to apply policies to manage your information sharing scenarios. In detail, we will explain you crisp and fully packed with demo's how Azure Information Protection, Cloud App Security and Office 365, SQL Data Discovery and Classification work and how you can set up successful scenarios. We will provide several use cases from the administrative and user perspectives to show you the possibilities of implementing and combining these technologies for a client or your company.